Acquired
Nike
Ben Gilbert
Oh, you don't think Nike's going to be here in 100 years? I think you could totally kill Nike in the next 30 if you wanted to. I also don't like your premise. I disagree with your Dior thing, that the really good brands or the way you can tell if something's luxury or a durable brand is like if you couldn't kill it if you tried. I think that's too squishy. Okay, fair enough.
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