Nike

11630.559 - 11656.297 Ben Gilbert

Right. For whatever reason, Nike has either decided not to or can't raise the prices where their brand differentiates them. And I think it's fascinating. The Nike running shoes that I buy that are, what, $160, $180, the equivalent Adidas pair is $160, $180. Same with the equivalent New Balance pair. And so if you assume that they do have brand power, Nike's making a conscious choice