Nike

11593.544 - 11618.102 Ben Gilbert

Right. But let's look at an Air Force One or a Dunk, you know, the Dunk Lows that everyone's wearing right now. They're not really generating pricing power on that. Maybe off of something purely unbranded, but off of Adidas, people are more likely to buy the Dunk Low SB than whatever the Adidas equivalent is, but the prices are pretty equivalent. Right. Yeah, they're not paying more for them.