Nike

11418.804 - 11442.482 David Rosenthal

It's not just that Nike is paying LeBron a check every year for a lot of money like Converse was back in the day. It's not like, oh, here's your $100,000 check, right? There's alignment and an incentive to be part of the biggest machine. So like the Kobe situation is so illustrative of this, right? Kobe was with Adidas. Yeah, maybe the Kobe 2 sucked. Like, I don't know and he didn't like the shoe.