Nike

11388.399 - 11416.182 Ben Gilbert

The primary way that you get someone to be a 20-year customer of Nike is to go and spend money on the biggest athletes in the world. And the whole game, just like Netflix, is Nike's acquiring content. Nike is acquiring the LeBrons of the world to be Nike athletes. And the LeBrons of the world are going to go where there's the most dollars flowing to them. And who can give them the most dollars?