Nike

11187.939 - 11212.206 Ben Gilbert

And especially going into COVID, like none of their competitors figured it out. There's these smaller shoe brands and you look at Ahn or Hoka or Brooks. A lot of these niche players have done well in growing, but Nike hasn't had a formidable scale competitor. Adidas has just been nothing but mistakes over there the last few years. And so Nike has had some of these issues, but...