Nike

11043.487 - 11066.029 Ben Gilbert

I do think this is a good place to open up what is Nike's media strategy, because it's very clear, especially over the last 20 years, that they pick a social issue that they feel strongly about and they drive a truck through it in the American media market and say, hey, we want to prioritize this and we want to say we stand for this and we want to say we stand for and support something.