Nike

10964.056 - 10989.246 Ben Gilbert

where they saw an opportunity to do something that they felt was right and become the center of media conversation for like months like this was the advertisement of the year and in fact i know that when they launched this they actually scrapped their plans for the whole rest of the year for a whole bunch of ad campaigns that were already ready for a different way that they were going to do the 30th anniversary relaunch of just do it and instead