Nike

10903.191 - 10929.786 Ben Gilbert

Yeah. Just like a luxury brand, they have to market the dream, but their mechanism for capturing value is entirely different. Yep. Okay, I'm going to move us quickly here through 2018 to today so we can analyze the business in its current state. So in 2018, something pretty special happened. They pulled the trigger on a Wyden & Kennedy ad with Colin Kaepernick about standing for something.