Acquired
Nike
David Rosenthal
Nike sells these incredibly limited edition retro and otherwise sneakers, but they sell them for $150, $200, maybe $300, like not a lot of money. The instant that they get purchased, you can turn around and sell them on the secondary market for $5,000, some of these shoes, $10,000, maybe more. That is a very intentional decision by Nike not to capture that value.
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