Nike

10676.169 - 10701.005 Ben Gilbert

They really have figured out how to reach an audience and tap into their identity in a way that the original Phil Knight track shoe thing never could have dreamed. And shoes have become this method for self-expression. And the secondary market is huge. It's like some estimate $2 billion, some people estimate $6 billion category. Keep in mind, all of athletic shoes are, what did I say, 150-ish?