Nike

10457.876 - 10483.234 Ben Gilbert

It's like a two-decade thing where they have these two different strategies that are happening at the same time. One is the digitization. And to give you a stat on how impressive that is, across the four mobile apps that Nike operates today, they have 500 million users a quarter who are now using Nike digital apps, from their e-commerce app to their running app. RunClub, TrainingClub, Sneakers...