Nike

10416.721 - 10438.949 Ben Gilbert

There's really these clear moments in time where the company changed its DNA. And I go all the way back to 2006 on the technology one. It also completely changed their acquisition strategy. Because up until then, they had been acquiring brands. They bought Converse. They had bought Starter. Starter was going to kind of be their like Walmart brand. Oh, that's right. Cole Haan. Cole Haan. Yeah.