Nike

10025.316 - 10052.582 David Rosenthal

Yes. And that's the dark side for Michael. One more really critical thing I want to say about all this and Jordan and the building of the dream and the changing of culture before we move on to all the rest of Nike history, which we will cover here. You can't ignore, too, again, the timing in this. All of this coincided with the rise of ESPN and SportsCenter. And that was so important.