Acquired
Microsoft Volume II
Bill Gates
In the 90s, the box software that Microsoft would use to sell Windows... Their gross margin on a copy of Windows was 29%. Oof, that's not good. They had to print the disk, which had actual real costs, especially on floppies. You had to put it in the box. You had to ship it to the retailer. You had to split profits with the retailer. You had to pay the sales and marketing costs.
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