Acquired
Microsoft Volume II
David Rosenthal
Steve came to the CEO role at an all-time high multiple and it was the tech bubble and all that stuff. Sure, that's a big thing. But why did the stock price stay in the 30s for his whole tenure? They just couldn't tell the story right. And there are all sorts of reasons for that. But the story does not have to be so negative because there is so much positive that happened during this time.
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