Microsoft Volume II

15346.862 - 15370.521 Bill Gates

Anyone who's listening who's a leader at a company right now knows that the right amount of repeating yourself to do is about 10 times more than you think it is. You need to keep delivering the same message over and over and over again, and that wins. The other way to sort of look at Steve Ballmer's tenure is comparing against what else was going on in technology from 2000 to 2014.