Microsoft Volume II

11471.813 - 11500.636 Bill Gates

Embedded systems, cheap as possible hardware were a couple cents either way determines whether your phone's going to sell or not. And so it was pretty shocking. So iPhones start selling. They're selling well. It's 2008. Apps start coming out. It's 2009. Sales start really picking up. And finally, Microsoft decides, hey, what we're going to do is we have this old asset, Windows Mobile.