Microsoft Volume II

10427.202 - 10454.445 Bill Gates

So Microsoft is sitting there realizing, okay, we're a technology company, right? Historically, what we've done is sell licenses of our software and people have paid us directly. But there's this new business model emerging that appears to just scale infinitely, where you can make three times or more off of each user, again, using software, but not selling the software to them.