Microsoft Volume II

10403.206 - 10426.321 Bill Gates

Yep. Okay, so at the end of all this, you might be wondering, why was search so important? How did Microsoft get so obsessed with the search engine? Why are they still running Bing today? Why has it been this sort of white whale for them where they continue to try over and over and over again to do search deals or acquisitions or things like that? Well, search monetizes incredibly well.