Microsoft Volume I

14168.143 - 14192.586 Steve Ballmer

Great. Counter-positioning. I think the biggest example of this comes through where Microsoft was basically willing to jump on the microcomputer revolution before the incumbents were. IBM did not want microcomputers to happen. And then when they started to happen, IBM tried to figure out how to slow it down and reintegrate it into their old business model. And Microsoft basically had no baggage.