Microsoft Volume I

13869.395 - 13890.081 Steve Ballmer

You already know what's going to work before you ship it. You don't really take market risk. So you're not going to be the first to the market with early adopters, but most of the time, you actually don't need to be to win. And I think Microsoft, I don't know, they sort of own that idea. Most of the time, people are sheepish about it. Steve Jobs famously said, Microsoft has no taste.