Acquired
Microsoft Volume I
Steve Ballmer
They lit up the CN Tower, the Tower of London. This date, August 24th, 1995, they basically treated an operating system launch the way that you would launch a movie or a new Madonna album. Right. it was a marketing case study, so much so that the folks from Coca-Cola actually reached out to Microsoft to ask them, how do you do marketing this well in the new age? Oh,
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