Acquired
Microsoft Volume I
Steve Ballmer
And everyone loves to talk about product-led growth and how it's this new thing in the late 2010s and how Slack and Atlassian and Trello, everyone figured out PLG in this bottoms-up workforce-adopted way rather than selling to procurement or IT or the central administrator. And it's just not new. No, this has always been the case. And Microsoft invented it.
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