
Meta is a company everyone knows (literally, everyone). But, somehow, it’s also a company that few people feel they actually understand. Their products are used by more humans than any other’s in history — almost half of the entire world’s population daily. But… what is Meta? Why do they do what they do? How do they do what they do? Ask ten people and you’ll likely get ten very different sets of answers.Today, we dive deeper than we’ve ever gone trying to find Acquired’s answers to those questions. And after months of research and 6+ hours of incredible stories about how they (and really “they” being Mark himself) bet it all and win time and time again in the face of overwhelming odds, we arrive at our answers. Facebook, Instagram, WhatsApp, Threads, AI, Oculus, Orion, it’s all here. Tune in for one of the greatest corporate stories of all time: Meta, a Mark Zuckerberg Production.Sponsors:Many thanks to our fantastic Fall ‘24 Season partners:J.P. Morgan PaymentsStatsigCrusoeHuntressLinks:Please take our 2024 Acquired Survey if you have a minute. It'd mean the world to us! https://acquired.fm/surveyOur past episodes on Instagram, WhatsApp, Oculus, Snapchat, the Snap IPO, TikTok, NVIDIA, Microsoft, and the Mark Zuckerberg InterviewWorldly Partners: Meta multi-decade studyEpisode sourcesCarve Outs:Ben Cohen’s piece on NotebookLMMr. McMahonThe Dwarkesh PodcastMore Acquired:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Check out the latest swag in the ACQ Merch Store!© Copyright 2024 ACQ, LLCNote: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.
Full Episode
All right. So I was up late last night. Late for me as a dad is like 11 p.m. But I'm sitting here at my computer in my dark basement, you know, pulling notes together. David, what music did I have on? You have one guess.
Oh, I know exactly what you had on. You had Trent Reznor, Social Network soundtrack.
It makes anything you're doing feel, you know, twice as important and twice as revolutionary. And it just felt very apt for this episode.
Oh, man. So I have been listening the last 24 hours to 50 Cent Into Club because that came out my freshman year of college, same year as the Facebook.com. And like, man, 50 Cent, Facebook.com, can't get any better than that.
Perfect. Match made in heaven. Well, I'll check out our wall-to-wall from the old days and see if there are any posts about that. All right, let's do it.
Let's do it.
Who got the truth? Is it you? Is it you? Is it you? Who got the truth now? Is it you? Is it you? Is it you? Sit me down. Say it straight. Another story on the way. Who got the
Welcome to the fall 2024 season of Acquired, the podcast about great companies and the stories and playbooks behind them. I'm Ben Gilbert. I'm David Rezenthal. And we are your hosts. Today, we are studying a company whose products are used by more humans than any other company in history, Meta, of course, formerly known as Facebook. So I figured I would contextualize these numbers a little bit.
Meta has 4 billion monthly active users.
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