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14985.595 - 15009.275 Ben Gilbert

Okay, so now here's an interesting question, though. How would Facebook know that attention is really shifting to these apps? Because remember, we're now in the mobile paradigm, not on the open web where services like Comscore and Alexa and whatnot exist, and you can see traffic and engagement competitively on other apps. In the mobile ecosystem, it's all siloed and locked down.