Meta

14299.4 - 14325.38 Ben Gilbert

So the old platform business, the old ad business, the Microsoft third-party ad serving, all of that actually shrank in the fourth quarter of 2013. So that's the counterfactual here. If Facebook had not gotten mobile monetization right, that's what would have happened is Q4 2013, all of the growth momentum that it had would have flipped and it would have started the downward spiral.