Acquired
Meta
Ben Gilbert
Totally. It's actually kind of wild. I believe this is true. There are markets in the world today where I think Meta has run this test, where if you turn off ads in the Meta family of apps products, engagement in those products actually goes down, right? Which is just like freaking wild. You would think like, oh, wow, now I get to use Metaproducts without advertising. No tax on me.
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