Acquired
Meta
Ben Gilbert
They're still grinding on the big project, which is called Project Whale Shark. And that is getting real, honest-to-God native ads in the newsfeed, which, frankly, they should have done years ago on desktop. But now the gun is to their head. There is nothing in the mobile app except newsfeed. We got to put ads in newsfeed. Yeah. So finally, at the end of the year, they launch it.
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