Acquired
Meta
Ben Gilbert
This was Chamath's big thing before growth. And actually, the epic failure here of Beacon leads directly to growth, as we shall see in a sec. Now, what was Beacon? So, like you said, Mark is kind of allergic to traditional advertising. Yeah. But he's like, well, we have this incredible social activity happening on Facebook, and we know through newsfeed that people engage with and they love it.
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