Mars Inc. (the chocolate story)

9990.433 - 10013.636 Ben Gilbert

And so it's going to squeeze everyone's margins, but it's going to hurt Hershey the most. So what does Mars do? They announce bigger bars at cheaper prices. What can Hershey do? They're just getting boxed in from all angles. And so this is a sustainable, competitive advantage that Mars has selling something that has just lower cost of goods for a equal perception of value to customers.