Acquired
Mars Inc. (the chocolate story)
Ben Gilbert
And Mars just has a durable competitive advantage in that they're selling something to consumers that they value at the same price, but the cost of goods sold is way lower. I mean, it has nougat and peanuts. And so what they basically do, there's another time, I think this happens in the early 80s, where Mars knows that the commodity prices are on the uptick for cocoa.
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