Acquired
Mars Inc. (the chocolate story)
David Rosenthal
Now, interestingly, in response to this, Hershey counters by actually finally starting to advertise for the first time here in 1970. It's the first time in the company's history that they advertise. And surprise, it works great. But because commodity prices are staying high and it's putting pressure on profits, the board pulls the plug on their advertising.
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