Mars Inc. (the chocolate story)

9829.522 - 9861.257 David Rosenthal

People were pissed. So Forrest is like, oh, man. Boy, am I ever glad that I started my own chocolate baking process here. Because he now decides that in response, he is not only going to increase his advertising and blitz the nation with M&M's and Mars products. He's also going to increase the size of his bars while keeping price the same. And he starts a price and size war with Hershey.