Acquired
Mars Inc. (the chocolate story)
David Rosenthal
1.86. Now, that's not all chocolate. A lot of the mass of that is cheaper stuff like peanuts. But you can see in the consumer's mind, you're like, wait, I've got this paper-thin Hershey's bar that, like, yeah, it's a nickel, but compare that to the big, meaty, satisfying... Snickers, this looks ridiculous.
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