Acquired
Mars Inc. (the chocolate story)
David Rosenthal
Almost 70 years. A hair's width from 70 years, they not once changed the price of the chocolate bar. And which, you know, it was sacrosanct. It was like, it's the nickel chocolate bar. It's Milton Hershey's legacy. We can't change the price. So what did they do? How did they manage inflation? They just kept shrinking the bar size.
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