Acquired
Mars Inc. (the chocolate story)
Ben Gilbert
I think it was one of these things where a company internalizes a behavior because it's always been that way. And they say, well, there's a rule. And the rule is we don't do advertising. But that rule was developed in a different time, in a different environment where the rule made sense. And now you're sort of senselessly following a religion that is no longer relevant in the new world.
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