Mars Inc. (the chocolate story)

9359.42 - 9385.475 Ben Gilbert

There's another interaction with supermarkets where the power actually flows the opposite direction. It's sort of an aggregation theory thing. If you think about the way that merchants used to work, no one owned a lot of stores. the power was sort of diffuse among retailers. And so if you were a candy maker and you went to the local store in your town and you said, you want to buy my bar?