Mars Inc. (the chocolate story)

9329.115 - 9358.528 David Rosenthal

Interesting. Interesting. Well, so given the impulse nature of purchases here. I mean, it really is whatever candy is right in front of your face, tempting you to buy is what you're going to buy. And so being the scale player, being able to have the muscle with retailers to push Hershey's and other candy to the back of the aisle or bottom of the shelf makes all the difference in the world here.