Mars Inc. (the chocolate story)

9278.093 - 9300.804 Ben Gilbert

So I found that it was 70%, and the place that I found it was from, this is flashing forward a little bit, some 1979 consumer market research that Mars commissioned. And what they did with that information was they launched an all-out initiative to lobby merchants to put candy displays near the cash registers, which didn't happen until that point in history and is now ubiquitous.