Acquired
Mars Inc. (the chocolate story)
David Rosenthal
Totally. So Forrest gives his Chicago plant managers a deadline of six months to start making their own chocolate in the factory. And I suspect they turn profitable on this decision a lot faster than 10 years out. But there are obviously other reasons that Forrest is doing this too. One is the quality principle, which I really do think the quality principle is number one in Mars for a reason. And
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