Acquired
Mars Inc. (the chocolate story)
Ben Gilbert
And okay, so let's say he just did it for control and he didn't think the math would pencil, which I don't think is right, but let's assume that. It's been 60 years since they made that decision, so I am sure they have reaped plenty of benefits in operating leverage on having their own plant versus needing to pay all those extra little margin dollars here and there to Hershey's.
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