Acquired
Mars Inc. (the chocolate story)
Ben Gilbert
TV started becoming a real factor in Americans' homes, and it was just perfect timing. I mean, it was a match made in heaven for these candy companies to utilize and create demand for their products after the war. If you wanted a brief moment of emotion for your brand with a quick tagline, a TV commercial is just custom-made for that. And Deborah Cadbury puts it really well.
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