Acquired
Mars Inc. (the chocolate story)
Ben Gilbert
Actually, there's a fun story around that that we will talk about a little bit later. But here in 1954 land, there's just a lot of fun dialing in happening of all the marketing. The Peanut M&Ms launched, but first only in tan. They then realized, what are we doing that we need to change this? So in 1960, they added yellow, red, and green. Right around the same time in 1955,
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