Mars Inc. (the chocolate story)

8356.44 - 8379.183 Ben Gilbert

Speaking of copycats, M&Ms were so successful that Hershey's really was getting worried. David, as you said, it became the better selling candy than Hershey's bars. So Hershey's launched something called Hersheyettes, and we'll link to it in the show notes. It's fun looking at the old marketing for this failed product. The biggest issue with marketing Hersheyettes is people would say, what is it?