Acquired
Mars Inc. (the chocolate story)
Ben Gilbert
And they're starting to get worried about copycats, so they start adding the little M's. Actually, they were black at first, and then in 1954, they transitioned it to white, and they ran a second ad campaign telling consumers, look for the M on every piece to verify the authenticity. So they're saying, we're building IP here. We're not just making candy. We are building...
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