Acquired
Mars Inc. (the chocolate story)
David Rosenthal
By 1956, so they start this campaign and call it 50-51, so five years later, M&M's have become the biggest selling candy in all of America, doing over $40 million in annual sales and growing super fast. Bigger than Snickers, bigger than Milky Way, bigger than the Hershey's bar. Incredible. Five years from basically zero to $40 million in sales. They're just crushing it.
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