Mars Inc. (the chocolate story)

8161.488 - 8196.38 David Rosenthal

And it's become like water these days. Everybody knows that slogan. Yeah. What makes it so effective, I think, is it just so gets at the very, very, very core of the psychology of being a parent of candy-age eating children. And the core truth that it gets at is, yeah, you want your kids to be happy, but really what you want... is for your kids not to cause chaos in your home.