Acquired
Mars Inc. (the chocolate story)
Ben Gilbert
And chocolate is a completely different universe than these penny candies, than caramels. The first thing you have to know is it uses cocoa. I mean, this is a very, at this point in history, scarce and not very common in America. Like, very few people are importing it from South America where it originated. It's a totally different and difficult thing to try and process.
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