Acquired
Mars Inc. (the chocolate story)
David Rosenthal
Everybody's marketing to adults. That's where everybody thinks the market is. And M&Ms and Smarties, etc., this had started as food for soldiers. So they were focusing on the adult market. Turns out kids love the little pieces and the bright colors, etc., etc. Here's the problem, though. Kids don't buy the candy. The parents buy the candy.
0
💬
0
Comments
Log in to comment.
There are no comments yet.